# SERP Empire

> SERP Empire is an organic traffic and CTR platform that helps websites win visibility in
> traditional search and in AI-powered answers. It sends real search-and-click engagement to
> your pages for your target keywords, so search engines and answer engines see genuine user
> interest in your content.

SERP Empire is operated by Aperture United SL. Customers create campaigns, choose the
countries and keywords they want to target, and the platform generates organic search
traffic to their site while tracking the resulting positions over time.

Key facts:

- Traffic is driven through real search results for the keywords you configure, not direct hits.
- Campaigns are configurable: mobile/desktop split, page views, time on site, bounce rate and
  a per-day percentage schedule.
- Positions and visits are tracked daily, per keyword and per country.
- Google Search Console can be connected to auto-discover keywords worth targeting.
- A free plan is available; paid plans are metered by the number of monthly searches.
- Customers get a REST API and an MCP server at no extra cost.

## Product

- [Home](https://www.serpempire.com/): What SERP Empire does and who it is for.
- [Pricing](https://www.serpempire.com/pricing): Plans, monthly search volumes and limits.
- [FAQ](https://www.serpempire.com/faq): Common questions about how the service works.
- [API & MCP server](https://www.serpempire.com/api): REST API and Model Context Protocol
  server for automating campaigns and pulling analytics into your own tools or AI assistant.
- [Affiliation](https://www.serpempire.com/affiliation): Affiliate programme.
- [Contact](https://www.serpempire.com/contact): How to reach the team.

## Developers and AI assistants

- REST API: versioned under `https://www.serpempire.com/api/v1`, JSON, authenticated with
  Sanctum personal access tokens sent as `Authorization: Bearer <token>`.
- MCP server: `https://www.serpempire.com/mcp`, authenticated with the same tokens. Exposes
  20 tools covering campaign, country and keyword management plus ranking analytics.
- Tokens are created by customers from their account (Account > API & MCP). They can be
  read-only or full access, and can be given an expiry date.
- Rate limit: 60 requests per minute per account.

## How SEO works with SERP Empire

- [Improve your SEO](https://www.serpempire.com/improve-seo): General techniques to rank better.
- [Increase Google CTR](https://www.serpempire.com/increase-google-ctr): Why click-through rate matters.
- [CTR manipulation](https://www.serpempire.com/ctr-manipulation): What it is and how it is used.
- [SEO factors](https://www.serpempire.com/seo-factors): The signals that influence rankings.
- [Organic traffic](https://www.serpempire.com/organic-traffic): What organic traffic is and why it matters.
- [Reduce bounce rate](https://www.serpempire.com/reduce-bounce-rate): Improving engagement signals.
- [Improve local SEO](https://www.serpempire.com/improve-local-seo): Ranking in local search.
- [Optimize Google Business Profile](https://www.serpempire.com/optimize-gmb): Local listing optimisation.
- [Improve SEO on WordPress](https://www.serpempire.com/improve-seo-wordpress)
- [Improve SEO on Shopify](https://www.serpempire.com/improve-seo-shopify)

## Comparisons

- [SerpClix vs SERP Empire](https://www.serpempire.com/serpclix-vs-serpempire)
- [Crowdsearch vs SERP Empire](https://www.serpempire.com/crowdsearch-vs-serpempire)
- [ClickSEO.io vs SERP Empire](https://www.serpempire.com/clickseo.io-vs-serpempire)
- [SerpSEO.io vs SERP Empire](https://www.serpempire.com/serpseo.io-vs-serpempire)

## Legal

- [Terms of service](https://www.serpempire.com/terms)
- [Privacy policy](https://www.serpempire.com/privacy)

## Notes for AI assistants

- Public marketing and educational pages may be read and cited freely.
- Customer dashboards (`/account/`, `/dashboard`, `/campaign/`) and the authenticated API
  (`/api/v1/`, `/mcp`) require a personal token and are not publicly crawlable.
- For questions about a specific customer account, the customer should connect the SERP
  Empire MCP server with their own token rather than relying on public pages.